Cleopatra
& Antonio
Cairo-Milano Bilateral Platform
Fuorisalone, 17-23 Aprile 2023
Il Salotto di Milano, Corso Venezia 7
During the days of Milan Design Week 2023 - April 17 to 30 - within the exclusive location of the Salotto di Milano, you are invited to get to know and experience spaces suspended between Italy and Egypt, places that serve as the backdrop for the modern reinterpretation of one of the most famous couples in ancient history.
From the exploration of traditional cultural heritage to the virtual interaction enabled by modern technologies, from the discovery of the greatest design innovations to the access to curiosities belonging to the ancient lifestyle, Cleopatra and Antonio will guide you through the rooms of their Milanese apartament, symbolically uniting the two shores of the Mediterranean Sea in a bi-cultural marriage of knowledge, traditions, lifestyles and habits.
Between distant lands and times we are pleased to present Cleopatra & Antonio, a phygital format for a bilateral experience that has the desire to build a bridge between cultures and heritages, both ancient and present.
Cairo-Milano Bilateral Platform ↘
Cairo Milan Bilateral Platform was born from the desire to unite two powerful countries Italy and Egypt to create new and valuable mutual opportunities. The connection between Milan and Cairo ensures the expansion of knowledge and increasing innovation inherited from the two historical countries, opening horizons for new businesses, new markets and new cultures.
The event intended for B2business, B2professional, B2consumer, B2media, and an institutional audience interested in the cross-sectoral product areas of tourism and lifestyle.
What if...
The Story of Cleopatra and Antonio ↘
If Cleopatra and Antony were living today what would their lifestyle look like? What would the fusion of two extremely ancient and powerful cultures look like? An Italian-Egyptian team of communications, events, design, architecture and lifestyle professionals created the Milanese apartment where Cleopatra and Antony live together with their children. Are you curious to discover the events and curiosities of this hypothetical situation?
La Pianta ↘
The Venue ↘
Brand Partners ↘
Il Salotto di Milano
Corso Venezia 7
Il Salotto di Milano is known as a hub of excellence and luxury, aspects that are expressed through art and design, design, fashion and beauty, passing through hi-tech and food&drink innovations. It is a multisensory space built to bring the best of Italian know-how to the world and now, thanks to the collaboration with Italian-Egyptian realities, it becomes a theater of experiences and a bi-cultural storytelling, narrating a story of beauty, emotions, traditions and cultures.
Their downtown apartment is their love nest, the place where they spend a lot of time together, devoting themselves to their children and their private lives.
Virtual Experience ↘
Who wants to travel back to the time of the pyramids and the Roman Empire?
Real and virtual blend to create an unforgettable and timeless interactive experience.
Through the most advanced immersive virtual reality techniques, the ancient lifestyle of Cleopatra and Antony will be presented in both cultural and entertainment terms. In a context where today's rituals bear witness to those of yesteryear, the couple's living places within the Metaverse have been virtuously recreated to relive and share them in an innovative and realistic way.
