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A Casa Ovunque '23

Milano Design Week — Fuorisalone 2023, Aprile
Zona Tortona - Via Savona, 35

A Casa
Ovunque '23

MetaVero. MetaVerso

1 concept e 6 ambienti

per raccontare il design
di tutti i giorni.

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A Casa
Ovunque '23


A story between visual and experiential, real and digital, intimate and domestic, convivial and professional indoor and outdoor, typical of the new hybrid spaces in mutation.

Via Savona 35 - ground floor facing the street:

Smart Mobility
Concept Store
Family Home

Open Square + Food & Drink

Little Lofts
Hybrid Space + Meta Room


Sustainability, Research, Experimentation, Comfort, Inclusion, Accessibility, Conviviality, Flexibility, Sharing, Playfulness, Relationships, Future,Hospitality, Heritage, Innovation, Contract, Furniture, Materials, Colors, Home, Observation, Project, Metamorphosis, Wellness, Safety, Nature, In&Outdoor, Interaction, Technology.


Work in process

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A typical contemporary space designed for the exchange of ideas and projects, ideal for strengthening the cooperation and networking of young professionals who meet in a place full of innovation and creativity.


Bigger and bigger cities, smaller and smaller apartments, or how to organize hospitality and well-being in small spaces that speak of us, the famous intelligent solutions.


A meeting place for everyone, companies and visitors, professionals and customers, media and protagonists where to meet to have a chat and relax while tasting the "good things" selected in the Concept Store.


An apartment that reflects the lifestyle of a contemporary family group, divided between the autonomy of individuals and extended coexistence. The furnishing design choices define the quality of life in a common and personal space at the same time.


A multi-product, multi-brand and multi-service store where the setting, the welcome and the product experience are the fundamental and today winning elements.
A space to meet to see, touch, smell, taste, listen to a selection of Italian products related to food design.


A street area that talks about sustainable urban mobility for adults and children.

Place the mouse over the dots
and read the description!

The events of the week...

What are we going to do? Who do we see?
Check out our schedule for the week...
Tuesday 7 June


11.30 - 12.00
The accessible home with Planet Smart City
by AbitareCo

with Cinzia Calvi (Head of product design) 
12.30 - 13.00
Food delivery and beyond: from new habits to recycling
edited by CiAl, Comieco, Corepla, Glovo

with Luca Stamare (Head of the Study Center and Corepla Information Heritage), Giuseppina Carnimeo (General Director of Cial), Brumen Federica (Project Manager Research & Development Comieco), Stefano Epis (Designer)
14.00 - 15.00
Special Hackathon for Ravensburger award ceremony
15.30 - 16.00
THE PARKS OF BEAUTY AND SCIENCE. The Olivettiana Bioplastics Factory in Roccavaldina
by the Messina Community Foundation

with Gaetano Giunta (Secretary General of the Messina Community Foundation), Sofia Narducci (Head of Social Initiatives of Intesa Sanpaolo), Stefano Gandolfi (CEO Italtrike), Gabriele Sepio (tax lawyer, coordinator of the technical-fiscal table for the Reform of the Third
sector and extender of some of the most important and innovative measures of the same)

16.30 - 17.00
First play second don't waste
by the Honorable Maria Chiara Gadda and the companies in the toy sector

with Maria Chiara Gadda (Parliamentary XIII Commission Agriculture e
promoter of the Anti-waste Law 166/16), Maurizio Cutrino (Director of Assogiocattoli), Stefano Gandolfi (CEO of Italtrike), Gaetano Giunta (Secretary General of the Messina Community Foundation), Orietta Filippini (Director of the Messina Community Foundation), Sofia Narducci ( Head of Social Affairs of Intesa Sanpaolo)

17.30 - 18.00
Style Mafric: upcycling meets acoustic comfort
The story of an unusual partnership between solidarity fashion and technical solutions for sound absorption
edited by Isolspace and Mafric

with Ilaria Quarantelli (PM isolspace), Giovanni Lucchesi (CEO Mafric)

18.30 - 19.00
Lean production and circular processes
edited by Morocolor Italia

with Marco Moro (President of Morocolor Italia SpA)
Wednesday 8 June


10.30 - 11.00
Safety is priceless
by KEP Italia

with Giulia martinengo (Italian show jumping champion), Lelia Polini (CEO KEP Italia)

11.30 - 12.00
The real estate of the future, innovative, sustainable and inclusive
by AbitareCo

with Andrea Marangione (Managing partner of RED), Giovanni de Niederhäusern (Senior vice president of Pininfarina)

12.00 - 12.30
Ocean generation - between design and dissemination
with Luca Fois (Creative Advisor), Chiara Bidoli (Director of children's newspapers of RCS)

15.00 - 15.30
Italtrike - 1993, the Italtrike design is born
by Italtrike

with Alain Pineau (Industrial Designer), Stefano Gandolfi (CEO Italtrike)

16.30 - 17.00

New living spaces
curated by Midea and Master Kitchen

with Alberto Di Luzio ((General Manager Midea Italia), Ivan Buonanno (Head of Design - Kitchen Appliances of Midea Milan Design Center)
18.00 - 18.30
Help the oceans while sitting in an armchair
Michele Menescardi presents Reef, the 100% Green armchair for Connubia
edited by Connubia

with Michele Menescardi

19.00 - 19.30
Aquarium ecosystem
by Amtra

with Giacomo Guarraci (Aquadesigner), Robustelli Davide (Amtra brand manager)

19.30 - 22.00
A glass with DIA 
Luca Fois and Ming Li between a glass and a chat present DIA 2022
Thursday 9 June


12.00 - 12.30
Amenities and services
by AbitareCo

with Giuseppe Crupi
16.00 - 16.30
Indoor Hi-Quality
curated by Moretti Compact and COSMOB

with Giuliano Moretti (Research and Development Manager of Moretti Compact), Christian Gabbani (Chemical Area Manager of COSMOB)

17.00 - 17.45
Comfort and connectivity: well-being and design in air conditioning
by Samsung Climate Solutions

with Carlo Paris (Marketing and Communication Manager of Samsung), Michele Brunello (Architect of DONTSTOP Architettura)

18.00 - 18.30
Skin: from genesis to Design Week
How a product for interior design is born: dialogue between the creative process and customer experience 
edited by Skin and Wide

with Chiara Albano (isolspace technical office), Simone Stucchi (Product Designer Skin)

19.00 - 20.00
The design bridge for the heritage innovation
curated by Cairo Milano Design

with Sawsan Morad (Editor in Chief of ElBeit Magazine and cofounder of Cairo Milano Design), Michele Brunello (Architect of DONTSTOP Architettura), Marisa Corso (CEO at MC International),  Luca Fois (Creative advisor and cofounder of Cairo Milano Design), Elisa Astori (Architect and professor at
Friday 10 June


10.00 - 11.30
DIA: Insights of international design collaboration

with Axel Van Boxtel, Boey Wang, Lorenzo De Bartolomeis, Beste Ozcan, Cristina Biella
11.30 - 12.00
The versatility of furniture over time and space
with Moretti Compact and Margherita Succi

with Margherita Succi (Founder & CEO of Fillyourhomewithlove) and Marta Meda (Art Director)

12.30 - 13.00
Creativity, design and business
with Chiara Bidoli (Director of children's magazines of the RCS group), Bernardo Corbellini (Designer Co-Founder Interno Trentatré), Stefano Gandolfi (CEO Italtrike), Francesco Zurlo (Dean of the Design School - Politecnico di Milano)

14.30 - 15.00
The evolution of the house through the eyes of a magazine
edited by The house in order

with Anna Caldera (Director in charge of the house in order), Luca Manzoni (Editor in chief La casa in order)

15.00 - 15.30
From living space to working space: the new scenarios of living
by AbitareCo

with Arch. Rudi Manfrin MCD

16.00 - 16.30
Wine Solutions
Thinking, planning, seeing and learning, applying Design Thinking

Luca Fois (Scientific director of the course), Silvia Baratta (Co-director of the course), Marzia Varvaglione (Vice-president of AGIVI), Teresa Bordin (Vice-president of ONAV), Angelo Peretti (Consorzio Asolo Prosecco), Marco Patrizi (Villa La Selva)

17.00 - 17.30
Acoustic well-being: the new must have for all living spaces
Solutions that combine aesthetics and functionality for increasingly "comfort-centric" spaces

with Marta Casiraghi (Isolmant Marketing Manager), Ilaria Quarantelli (PM isolspace)  

18.00 - 18.30
Gardening without barriers, a useful transversal language for everyone   that unites many different subjects.
edited by Compo and Solidarity Action
Domenica 23 Aprile

10.00 – 11.00
Workshop “fotografia di interni” tra hobby e professione con architetti e designers
a cura di Canon
11.30 – 12.30
Laboratorio creativo “Storytelling” a cura di Hape con bambini: Realizzare uno storytelling: far vivere i personaggi del gioco Green Planet Explorer creando una storia che sia legata alle tematiche del riciclo e della sostenibilità ambientale, utilizzando il mezzo che si preferisce, ad esempio: disegni, racconti, collage, presentazione a voce ecc.  

15.30 - 16.30
“La lente in mano ai bambini” laboratorio di fotografia per bambini tra 5 e 10 anni
a cura di Canon

17.00 – 18.00
Premiazione concorso creativo di illustrazione sul tema “La Milano che vorreste” di KEP Italia
a cura di KEP Italia

Saturday 11 June


11.00 - 11.30
The Milan of hybrid and socio-cultural spaces

with Luca Fois, Vincenzo Barbieri, Andrea Capaldi, Isabelli Inti
12.00 - 12.30
Shenzhen Design Week

with Luca Fois, Michele Brunello, Ming Li

15.00 - 15.30

Giro DiVino, everywhere in the cellar
curated by Giro DiVino

with Claudio Scolari, Martina Berardi, Stefano Frettoli, Michele Ghidini
17.00 - 17.30
Video interview with Giuliano Moretti (Research and Development Manager) of Moretti Compact
edited by Moretti Compact

18.00 - 18.30
Design Connects Function
edited by Phloem

with Mirco Pierucci, Lorenza Di Goia

19.00 - 19.30
A new design platform FROMM Qatar

with Alia Rashid, Mohamed Fayek, Luca Fois, Michele Brunello

20.00 - 22.00
MetaVerso, the RestoBevo
Attività in loop nella MetaRoom

Fondazione di Messina
Parete immersiva con esperienze legate agli abissi dello Stretto

​KEP Italia
'Oltre l'immaginazione' il mondo di KEP Italia in realtà aumentata

Abitare Co.

Scegliere e progettare la casa in realtà aumentata

Azioni phygital per scoprire esperienze in realtà aumentata

SimCoVR e Il Salotto di Milano
Il lifestyle di Cleopatra&Antonio ed i loro due figli tra antichità e contemporaneità
Sunday 12 June


11.00 - 11.30
Nobody is a fish out of water, painting workshop with the artists Giacomo Perego (figurative artist) and Giuliana Donati (illustrator, atelierista, blogger)
edited by Morocolor Italia

12.00 - 13.00
Traditional innovations or innovative traditions? _Cc781905-5cde-3194-bb3b-136bad5cf58d_
with Luca Fois, Maria Paula Munoz, Germana Scarpellato, Alia Rashid, Michele Brunello, Alessandro Figini

14.30 - 15.00
I play and learn!
edited by Giocoimparo

with Angela Zerbino

16.00 - 16.30
Sustainability for all 
edited by Italtrike and Zero CO2

with Stefano Gandolfi (CEO of Italtrike) and Amedeo Cavalleri (Digital Communication Strategy of ZeroCO2)

17.00 - 17.30
Enabling tools and spaces in disability
edited by SENSEi

com Mirko Gelsomini, Anna Moruzzi, Cristina Pellizzari

18.00 - 19.00
Award ceremony for the KEP Italia “Helmet bearer of positive messages” competition
by KEP Italia

The theme?

Building environments, culture and hospitality projects in public and private spaces fosters good relationships between people and, consequently, allows quality business.

Because everyone wants to feel at home, wherever they are.

We will design six environments in which different companies will coexist and dialogue which, together, will build and represent real spaces, solutions and stories.

We will talk about living and working places by selecting the most suitable products to welcome and satisfy those who frequent them, co-planning the presence of each brand to make it a protagonist.

Through everyday design, visitors, professionals and consumers will immerse themselves in furnishings, accessories, objects and services to observe, test, find inspiration and solutions to
“feel good”.

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