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Milan Design Week — Fuorisalone 2023, April
Tortona District - Via Savona, 35
A Casa Ovunque '23
MetaVero. MetaVerso
1 concept and 6 environments
to tell the story of design of everyday.
A Casa Ovunque '23
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A Casa
Ovunque '23
THE NEW HYBRID SPACES
A story between visual and experiential, real and digital, intimate and domestic, convivial and professional indoor and outdoor, typical of the new hybrid spaces in mutation.
Via Savona 35 - ground floor facing the street:
Smart Mobility
Concept Store
Family Home
Open Square + Food & Drink
Little Lofts
Hybrid Space + Meta Room
PLAN VIA SAVONA 35 / GROUND FLOOR
OUTLINE PROJECT - WORK IN PROGRESS
HYBRID SPACE + METAROOM
A typical contemporary space designed for the exchange of ideas and projects, ideal for strengthening the cooperation and networking of young professionals who meet in a place full of innovation and creativity.
LITTLE LOFT
Bigger and bigger cities, smaller and smaller apartments, or how to organize hospitality and well-being in small spaces that speak of us, the famous intelligent solutions.
OPEN SQUARE
A meeting place for everyone, companies and visitors, professionals and customers, media and protagonists where to meet to have a chat and relax while tasting the "good things" selected in the Concept Store.
FAMILY HOME
An apartment that reflects the lifestyle of a contemporary family group, divided between the autonomy of individuals and extended coexistence. The furnishing design choices define the quality of life in a common and personal space at the same time.
FOOD & DRINK
CONCEPT STORE
A multi-product, multi-brand and multi-service store where the setting, the welcome and the product experience are the fundamental and today winning elements.
A space to meet to see, touch, smell, taste, listen to a selection of Italian products related to food design.
SMART MOBILITY
A street area that talks about sustainable urban mobility for adults and children.
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and read the description!
Work in process
The theme?
Hospitality!
Building environments, culture and hospitality projects in public and private spaces fosters good relationships between people and, consequently, allows quality business.
Because everyone wants to feel at home, wherever they are.
We will design six environments in which different companies will coexist and dialogue which, together, will build and represent real spaces, solutions and stories.
We will talk about living and working places by selecting the most suitable products to welcome and satisfy those who frequent them, co-planning the presence of each brand to make it a protagonist.
Through everyday design, visitors, professionals and consumers will immerse themselves in furnishings, accessories, objects and services to observe, test, find inspiration and solutions to“feel good”.
