WHO WE ARE
The Playful Living is a platform
of co-ProjectACTION that focuses on the family, its relationships and the child as a person in its approach to everyday life.
Discover our team and our goals.
Concept, Development and Marketing
Kids & Marketing Expert, marketing director of MGA Entertainment in Italy, thirty years in the marketing (and not only) of the most important entertainment & toy companies in Italy (including Disney, Mattel, Spin Master).
and Art Direction
Architect and stylist, she has worked with Italian magazines, as well as companies and privates, focusing on emotional involvement through the valorization of design, furniture, products and spaces.
Sergio Campo dall'Orto
Expert in technological innovation and its use in complex organizations. Identifies and accompanies the growth of innovative startups. He teaches Design Startups at the Politecnico di Milano.
and Creative Direction
Co-founder of Zona Tortona in Milan, creative counselor and Professor of Event Design at the Politecnico di Milano, as well as promoter of the High Formation class "Kids and Toys Design".
of kids and families to find and suggest new contemporary solutions, qualifying the offer in the wide market of product and services dedicated to kids.
cultural, social and environmental one. Together with people, companies and institutions.
Build an active community
and a pro-active one, to create value throughout the supply chain, from the designer to the consumer.
new shapes of business,
with numbers and values.
to develop new positive relations with the world, others and ourselves, through engaging and customer retention experiences.
A multidisciplinary team coming from both the professional and the university world, to realize a project, that of The Playful Living, which wants to be wide-ranging.