The goals

Main team


The Playful Living is a platform
of co-ProjectACTION that focuses on the family, its relationships and the child as a person in its approach to everyday life.

Discover our team and our goals.

Daniela Pavone
Concept, Development and Marketing
Kids & Marketing Expert, marketing director of MGA Entertainment in Italy, thirty years in the marketing (and not only) of the most important entertainment & toy companies in Italy (including Disney, Mattel, Spin Master).
Marta Meda
and Art Direction
Architect and stylist, she has worked with Italian magazines, as well as companies and privates, focusing on emotional involvement through the valorization of design, furniture, products and spaces. 
Sergio Campo dall'Orto
Expert in technological innovation and its use in complex organizations. Identifies and accompanies the growth of innovative startups. He teaches Design Startups at the Politecnico di Milano.
Luca Fois
and Creative Direction
Co-founder of Zona Tortona in Milan, creative counselor and Professor of  Event Design at the  Politecnico di Milano, as well as promoter of the High Formation class "Kids and Toys Design".
Renato Ocone
Project Leader
Elena Stefani
Graphic Design
Camilla Fraboni
Project Assistant
Deborah Guerini
Identify the 
new needs
of kids and families to find and suggest new contemporary solutions, qualifying the offer in the wide market of product and services dedicated to kids.
cultural, social and environmental one. Together with people, companies and institutions.
Build an active community
and a pro-active one, to create value throughout the supply chain, from the designer to the consumer.
Enhance and
new shapes of business,
with numbers and values.
Spread the 
"Playful" culture
to develop new positive relations with the world, others and ourselves, through engaging and customer retention experiences.

The team

A multidisciplinary team coming from both the professional and the university world, to realize a project, that of The Playful Living, which wants to be wide-ranging.