It all began in 2009 at GComeGiocare in Milan, in Paolo Taverna's Kingdom of Toys, Luca Fois and Marta Meda built the Casa Per Giocare dedicated to a family with children, who love to spend a lot of time together in the spaces furnished by Marta.

In 2018 Luca and Marta with Daniela Pavone, Arianna Vignati, Sergio Campo dall'Orto created The Playful Living, the physical and digital platform to design and promote new relationships between brands, adults and children.

During the Milan Design Week of 2019, in Zona Tortona, we presented The Playful Home, then at Pitti, January 2020, a The Playful Retail and again at GComeGiocare a playful survey event, with the Master Design for Kids & bToys of POLI.design, on the new purchasing models. In 2020 everyone was locked at home. In 2021, in September, in Zona Tortona, we presented La Casa del Presente Futuro (The Home of the Future Present), with Renato Ocone coordinating everything in an hospitable and amusing space of 200 square metres , thanks to the graphics by Elena Stefani. Then, in December in the Stecca, with Elena Rossella Lana and Unusual Studio, we organized Il Regalo Giusto, an interactive space of product experiences, where you can test live and buy on @commerce.